Founded in 1919, and a fixture in Camden for many years, Rohrer Chevrolet was located between 1930 and 1950 on what was then called Bridge Boulevard, across from the Sears-Roebuck department store. 

Above: October 1945 Letterhead from Rohrer Chevrolet. 
Below: Rolodex and Business cards from Rohrer salesman Pete Cazello 

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When the state of New Jersey went forward with construction of the "Camden Connection" overpass that required use of much of the land used by the car dealership, William G. Rohrer acquired a large piece of ground on the Admiral Wilson Boulevard between 16th Street and the Cooper River. Rohrer Chevrolet remained in business at this location until 1983. 

The story was covered in the Camden-Courier-Post on June 22, 1949.

Rohrer Chevrolet
Occupied
this building
from
1930 to 1950

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Camden Courier-Post - December , 1930

Camden Courier-Post - December 5, 1930

Camden Courier-Post - December , 1930

Rohrer Chevrolet's
Location After 1950

      This picture was taken prior to the purchase of the property. The existing bus garage became the service department, and a showroom was built in in front of the garage, as depicted below.

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Clip Art from 1960s NJ Bell Yellow Pages

Postcard
dating from about 1950

The new showroom does not appear to have been built yet.

1959
NJ Bell
Yellow Pages
Advertisement

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Rohrer Chevrolet

Late 1970s

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Image to Enlarge 

Born in 1909, William G. Rohrer grew up in Williamsport and Pottsville, Pa. He moved to Camden County, N.J., to establish with his father the Rohrer Chevrolet Agency. He operated the dealership for 50 years, building it into one of the largest automobile dealerships in southern New Jersey.

A resident of Haddon Township since 1929, Mr. Rohrer served as a committeeman for four years and as mayor for 36 years. He launched the First People's Bank of New Jersey in 1956 and served as its president and chief executive officer until 1982 and later as chairman emeritus of the board of directors. He also established and was president of Wm. G. Rohrer Inc., a real estate holding company and served as president or partner in several other real estate development companies. Mr. Rohrer was past president of the First National Bank of Stone Harbor and the Fidelity Bank of Pennsauken.

Mr. Rohrer passed away in 1989.